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Half Empty or Half Full
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I found this political ad from Argentina on Art of Money. A lot depends on perspective. What do you think?
December 21st, 2006 at 5:48 pm
wow, this isn’t only spiritual food, this is marketing genius. I wouldn’t be surprised if this guy wins.
That commercial is one of those ideas that is so simple that we’re surprised nobody ever thought of it before now.
Bill
December 21st, 2006 at 11:23 pm
Hi Bill, are you the same Bill from Financial Freedom Library?
Marketing genius it is. The truth really gets to the core of the matter. I’m sure he spoke to the hopeless and the hopeful with this ad. It was truly genius.
December 29th, 2006 at 10:52 am
Wow. Talk about “Half-Fullism”! Such a wonderful example of how looking at the same thing, but from a positive perspective, can make such a difference. And I’d like to hire that copywriter. Brilliant! Thanks, and all the best.
December 30th, 2006 at 2:14 pm
Terry, you and me both
It’s just fantastic!
December 23rd, 2007 at 8:51 am
[...] Thanks to Nneka at Balanced Life Center and Jon at the Art of Money I recently saw one of the most striking (and clever) examples of literally “seeing” the glass half-full. It’s a political ad from Argentina (be sure to watch the whole thing): [...]